P R O J E C T
Blades & Triggers ®, a renowned South African armament store, embarked on a rebranding journey to enhance its market presence and solidify its position as the go-to destination for action aficionados seeking top-notch weaponry, gear, and gadgets. With the aim to deliver a stimulating tactical immersion experience, Blades & Triggers sought to revamp its brand strategy and identity. This is where Qaasim April and his Islamic brand consultancy, Halaalbrands™, stepped in to provide their expertise in creating a brand that adheres to Islamic principles.
C L I E N T
Blades & Triggers ®
Blades & Triggers ®, a renowned South African armament store, embarked on a rebranding journey to enhance its market presence and solidify its position as the go-to destination for action aficionados seeking top-notch weaponry, gear, and gadgets. With the aim to deliver a stimulating tactical immersion experience, Blades & Triggers sought to revamp its brand strategy and identity. This is where Qaasim April and his Islamic brand consultancy, Halaalbrands™, stepped in to provide their expertise in creating a brand that adheres to Islamic principles.
C L I E N T
Blades & Triggers ®
C O N S U L T A N C Y
© Halaalbrands 2022–2024. All Rights Reserved.
M A R K E T R E S E A R C H
The initial phase of the project involved conducting extensive research to gain insights into the industry landscape, competitors and customers. Through this process, Qaasim analyzed the competitive climate—identifying key factors such as price, quality, service and expertise that influenced customer decision-making. He also delved into customer insights, uncovering the desires and needs of action enthusiasts, which served as a foundation for the brand strategy.
B r a n d S t r a t e g y
The brand strategy focused on positioning Blades & Triggers® as the ultimate provider of tactical sport and self-defense armament, gear, and gadgets. The strategic brand identity framework was built around the brand promise of "stimulated tactical immersion," aiming to fulfill the esteem needs of customers through sensations, control, passion, and power. The strategy highlighted Blades & Triggers®' key strengths—including its nationwide presence—extensive product range, expert knowledge and exceptional customer service.
B r a n d I D E N T i T Y
With the strategy in place, the next milestone involved crafting the brand identity elements that would bring the new vision to life. The logo, action logos, monogram, color palette, typography, imagery, composition and iconography were meticulously designed to reflect the essence of Blades & Triggers®. The logo, with its focus on "blades" and "triggers," captured the core elements of the brand and provided a strong visual representation. The action logos and monogram added versatility and memorability to the brand's identity. A carefully chosen color palette, typography and imagery further enhanced the brand's visual appeal, while the iconography and composition ensured cultural relevance and distinctiveness.
B r a n d A P P L I C A T I O N S
Throughout the rebranding process, Halaalbrands™ worked closely with Blades & Triggers® to ensure that the brand identity was seamlessly implemented across various touchpoints. From in-store design recommendations—including creating a military-themed ambiance—to considering sound design elements that would enhance the sensory experience, every detail was carefully considered to create a cohesive brand experience.
P R O J E C T S U M M A R Y
The rebranding project for Blades & Triggers® involved comprehensive research, strategic brand positioning and the development of a powerful and visually appealing brand identity. The collaboration between Blades & Triggers® and Halaalbrands™ resulted in a brand that not only adheres to Islamic principles but also resonates with the target audience of action enthusiasts.
This project serves as a testament to Qaasim April and Halaalbrands™ expertise in Islamic brand consultancy. Halaalbrands™ exists to create brands that conform to shariah standards—opening up new avenues for Muslim businesses to competitively establish themselves in the market. With their services, Muslim businessmen can confidently build brands that align with their beliefs (aqidah), faith (imaan) and attract a wider audience.
If you are a Muslim businessman looking to create an Islamic compliant brand, reach out to Qaasim April and Halaalbrands™ for expert Islamic brand guidance and consultancy services to help you navigate the complex world of branding while adhering to shariah standards.
C O N S U L T A N C Y
S C O P E
Market Research, Competitor Research, Company Research, Brand Research, Segmentation, Targeting, Positioning, Brand Strategy, Strategic Brand Identity, Brand Identity, Creative Direction, Art Direction, Brand Applications
A U T H O R
Qaasim April© Halaalbrands 2022–2024. All Rights Reserved.
